Over at Your 2nd Place, Nobody Fugazi reports on a study by researchers at the University of Nebraska, tantalizingly titled Deception in cyberspace: A comparison of text-only vs. avatar-supported medium.
The results indicate that in the text-only chat environment, subjects who were deceiving their partner experienced higher anxiety levels than those who were truthful to their partner; however, the same phenomenon was not observed in the avatar-supported chat environment. This suggests that "wearing a mask" in cyberspace may reduce anxiety in deceiving others. Additionally, deceivers are more likely to choose avatars that are different from their real selves. The results also show that the use of avatars in a computer-mediated chat environment does not have an impact on one's perceived trustworthiness.
Fugazi presents his take on things, and you should go have a look.
It's been observed in other research that the social pieces of our brains don't seem to react any differently to people online versus in the flesh, yet anecdotal evidence from Second Life users suggests that some part of our psyche seems to be impaired when we're online.
It's a bit like being drunk, in that our value-system for judgments changes, but we're not really aware of that change. Our social personas slough off to some degree and we show more of the person underneath - whether that person is kind or a complete ass. I expect to see more research along those lines in coming years. It would be interesting to get quantitative and qualitative results on behavioral changes online. We're all aware that they happen, but data on just how and to what extent would be valuable.
Anecdotally, these behavioural changes seem more common to augmentationists than immersionists, though immersionists certainly aren't exempt from them.
Penny Arcade has made it's own observations on the matter in the past (Not safe for work. Language warning). [Update: Apparently, as of today this learned theorem has become available on RL tee-shirts]
Have you noticed your own behavior/persona online presenting differently? That you are less restrained (or more restrained)? More likely to speak out or behave differently than you would in person?















1. I think half the reason 3d worlds are getting this kind of rap is that they are a new (comparitively) communication medium, and admittely one that looks a lot more like a game than say MSN or Yahoo chat. We've now many years with text based communications in the mainstream.... long enough for people to stop acting like idiot noobs and establish their online personne. In SL though (and other online worlds) most people are still in their early adopting phase, and yet to learn through repeated faux pas what their avatar is really about. Given time, when folks feel comfortable in that skin, they won't feel as comfortable hiding behind it. Remember when everyone you knew has some "cybering" horror story about reality meeting fantasy and them not meshing well - it's all fun and games till it starts to seem real, then people normalize.
Posted at 4:40AM on Aug 16th 2007 by Pavig Lok