The latest metrics and statistics are out from Meta Linden this month, covering September. The August figures were widely described as disappointing.
Let's see how Second Life fared for September. Highlights after the fold.
Total signups increased by 343,961 (3.71%) compared to a growth of 704,603 (8.24%) in August.
Total premium accounts increased by a mere 454 (0.5%) compared to the previous month's 1,803 (2.03%).
The three most active regions by time spent per user were the Falkland Islands, Antigua/Barbuda and Bahrain. Overall, active users spent an average 46.5 hours in Second Life during the month of September.
The second life map grew by 31.6 square kilometres (3.76%) in September, compared to 59.77sqkms (7.66%) in August. The total now is 871.32sqkms of simulated space, of which 21.18% is Linden mainland, and the remaining 688.34 square kilometres are non-Linden estates.
September saw a major recovery from the sudden slump in Lindex sales in August. While July had shown nearly US$600,000 in sales, August's sales had dropped to US$163,239, but recovered in September to a much healthier $573,501.
Overall age demographics continue much as expected. 73% of the population for September were 25 years and older. The older you are, the more time you spend in Second Life: over-45's spent an average of 64.13 hours in September, 35-44 spent 57.06 hours, 25-34 spent 45.06 hours, and the 18-24's spent less than 30 hours.
Females spent nearly twice as long online in Second Life in September as the boys.
Face it, your aunt Tilley is more likely to be spending more of her time in Second Life than that early-adopting, tech-savvy young fellow.
